May 1, 2019
Do you ever feel like you
provide excellent advice and service (for free) and then watch your
potential client go hire someone else? You tell them how you’re
going to save them money and then never hear back?
It’s time to stop working for
free, and find new ways to build trust with both current and future
clients!
When meeting with clients, it’s
important to have that trust factor so that they want to do
business with you.
In this episode of The Abundant
Accountant podcast, The Pitch Queen shares 5 actionable ways (plus
a 6th bonus tip!) that you can use to build trust with current and
future clients. This trust will help you grow your firm and find
your ideal clients!
Enjoy, and thank you for
listening and tuning into The Abundant Accountant
Podcast!
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Be sure to join us on May 15th
for our next amazing episode!
As an accounting professional, I
know you’re used to taking on anyone who knocks on your door, tired
of not getting paid for your knowledge and your worth, or
struggling with inconsistent cash flow during the
offseason.
It’s not your fault! I know that
nobody is training you on how to fix these problems and connect the
dots.
That’s why I created my Selling
Without Ever Selling System. I’m so excited about this that I’m
offering you a free coaching session so I can share this
information with you too. Let me help you get your IDEAL clients
coming to YOU so you can build your dream practice and still have
the time and money to enjoy your family and kids.
Head on over to theabundantcall.com to schedule your coaching session with
me and my team!
Here are a few key secrets we
talked about in this episode:
- Michelle shares how giving free advice doesn’t
help your firm - it actually hurts you!
- What
is the definition of TRUST, and why is it so important for your
firm?
- Tip
#1 - give a “sample” of the work, not the whole “meal.” When you
provide your prospects with the full meal that is like giving away
all of your knowledge for free.
- Don’t
tell your potential client HOW you will do the work - tell them
WHAT the end result will be! The how to a client is actually
irrelevant until you are paid.
- If
you tell them how they can go find someone else to do the work for
a cheaper cost.
- Be
strategic about how you communicate - sometimes your genius can
hurt you.
- Tip
#2 - show the human side of the business.
- We
get caught up in the details and the numbers, but our clients also
want to know about US! Don’t be afraid to show your personality.
Clients truly do want to connect with you on a non work
level.
- Give
clients the chance to connect with the human side of the business -
how your firm is changing clients lives, and your own
life!
- Make
an “about me” page on your website, and make sure that you have a
good picture of yourself.
- Tip
#3 - make yourself available for inquiries.
- Be
ready and able to field inquiries. Be reachable even if it’s
through an assistant.
- Consider installing a live chat function on
your website so that potential clients can reach out to
you.
- Create unique touch points with clients to set
yourself apart from the competition.
- Tip
#4 - be clear about what your client should expect.
- Rule
of thumb: Underpromise and over-deliver!
- Make
sure that your client knows expectations regarding accessibility,
potential charges, or anything else related to the engagement that
they engaged with you in.
- Create boundaries, clearly, define them with
your client, and stick to them.
- Tip
#5 - make sure that you follow through!
- If
you say you’ll do something, DO IT!
- Operate in integrity in all aspects of your
firm.
- People pay premium prices for your services
when they trust you!
- BONUS
tip: Create a Yelp business account so that you can have
testimonials and reviews from current clients. Yelp will help bring
you business! Check out Episode 14 of The Abundant Accountant
Podcast to hear how Yelp helped build Aleksey Kaplans
business.
- Michelle invites listeners to pick 3 of these
tips and implement them at their firm so that they can stop giving
away free advice and be paid their value!
Learn More & Connect With Me
Here!
P.S. As an accounting professional, I know you’re
used to taking on anyone who knocks on your door, tired of not
getting paid for your knowledge and your worth, or struggling with
inconsistent cash flow during the offseason.
It’s not your fault! I know that
nobody is training you on how to fix these problems and connect the
dots.
That’s why I created my Selling
Without Ever Selling System. I’m so excited about this that I’m
offering you a free coaching session so I can share this
information with you too. Let me help you get your IDEAL clients
coming to YOU so you can build your dream practice and still have
the time and money to enjoy your family and kids.
Head on over to theabundantcall.com to schedule your coaching session with
me and my team!