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002 | Should You Have A Niche As An Accountant? With Luke Gheen

Oct 15, 2018

002 | Should You Have a Niche as an Accountant?

Are you afraid to niche down your accounting business because you fear that you might run out of clients?

In this week’s episode of The Abundant Accountant Podcast, Luke Gheen joins us to share the evolution of his business’ niche.

When he first started out, Luke’s primary goal was to bring in business and revenue to the firm, but he quickly learned that working with any ol’ client was not what he had in mind when he decided to become self-employed.

Luke contemplated a few different potential niches, before naturally falling upon the one that he works with now (you’ll have to listen to hear what he chose!).

By choosing a specific niche, Luke has been able to create tailor made services, and charge higher-end prices for them. Which means, Luke is able to work a little less clients, and make a little more money, leading to that Abundant Accountant life we all desire.

If you’re ready to start working with your dream clients in the niche of your choosing, then this episode of The Abundant Accountant Podcast is a MUST LISTEN!

Enjoy, and thank you for listening and tuning into The Abundant Accountant Podcast!

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Special thanks goes out to Luke Gheen for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

P.S. Do you feel like you give away too much information for free? Or you’re tired of inconsistent income after tax season is over? Or you feel like you’re not being paid what you're worth?  If you’re like many accountants you may feel like you’re on the cashflow rollercoaster!

There is a solution - a proven, time-tested way to get off that cashflow rollercoaster once and for all. You’ll be able to connect with high-level clients & business owners that you want; communicate your value, have a proven process that you can follow, collect higher fees with confidence and be paid what you’re worth so you can work less and make more money! Join our Abundant Accountant Masterclass today!

Here are a few key secrets we talked about in this episode:

  • Michelle introduces this week’s special guest, Luke Gheen, CPA.
  • Luke introduces himself and shares a little bit about what he does and how he got started as an accountant.
  • From the beginning Luke and his team were cognizant that they didn’t just want to bring in money from any client, but they were much more open to who they’d bring in than they are now.
  • Luke opened an office in Denver and in Colorado Springs in order to generate the revenue he was looking to bring in.
  • When Luke created his accounting firm he didn’t want to create something that was dependent on him personally. He wanted the niche he worked with to be able to work with anyone on his team, not just Luke.
  • Luke believes that in order to pick the niche for you, you need to find the natural fit. You have to look for what feels good.
  • Luke shares how he and his team stumbled into a specific industry for their niche.  (you’ll have to listen to hear what niche he chose!).
  • If you’re unsure why you chose to become self-employed, Luke encourages you to think back to when you first chose to become self-employed and then build your business around those reasons.
  • Luke talks about how zeroing on his niche helped him focus his marketing efforts.
  • My narrowing their focus, Luke has been able to increase his company’s income because of offering more specialized services to his specific client base.
  • Luke shares an interesting story of when he took on a client that he shouldn’t have because he wasn’t a good fit for the firm. Luke ended up firing the client.
  • Over the years the firm Luke built has changed, but constantly analyzing whether people were his ideal client or not helped with his consistent lead generation, and sinking a lot of money into marketing.
  • Luke and his team are willing to work with individuals who are below their typical revenue requirements for an ideal client if there is potential for growth there.
  • Luke talks about a service he tried to provide that didn’t end up working out because the clients wouldn’t put in the necessary work.
  • If you’re feeling frustrated with the work that you’re doing, Luke encourages you to re-evaluate.
  • Michelle and Luke discuss starting before things are perfect, because nothing will ever be perfect.
  • Luke shares what he’d tell his younger self.

Learn More & Connect With Me Here!

P.S. Do you feel like you give away too much information for free? Or you’re tired of inconsistent income after tax season is over? Or you feel like you’re not being paid what you're worth?  If you’re like many accountants you may feel like you’re on the cashflow rollercoaster!

There is a solution - a proven, time-tested way to get off that cashflow rollercoaster once and for all. You’ll be able to connect with high-level clients & business owners that you want; communicate your value, have a proven process that you can follow, collect higher fees with confidence and be paid what you’re worth so you can work less and make more money! Join our Abundant Accountant Masterclass today!