May 15, 2019
Do you ever feel that you wake
up every day and think you would be further ahead by now with your
firm and only working with clients that you love to work
with?
Finding clients can be tough -
or does it have to be? Sometimes it feels like dating; you’re
searching for that perfect match.
By defining what you’re looking
for in a client - often by finding your niche and developing an
area of expertise, you can find an abundance of new
clients.
Once you’ve figured out the type
of client you want to have in your firm in abundance, you’ll be
able to bring in your marketing tactics so that you attract them
all into your firm. You’ll know exactly what you need to do to
bring them into your firm.
You’ll learn how you can market
yourself in such a way that your ideal clients COME TO YOU - in
abundance!
In this episode of The Abundant
Accountant Podcast, The Pitch Queen along with Hugh Duffy explains
how he helps accounting
firms niche and posture themselves as industry experts, and how
they’ve attracted a tremendous amount of clients.
Enjoy, and thank you for
listening and tuning into The Abundant Accountant
Podcast!
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Be sure to join us on May
30th for our next amazing episode!
Do You want to MAKE MORE MONEY,
WORK LESS HOURS?
Join me so you can unlock the
secrets to growing a profitable accounting firm with less stress by
joining our upcoming
Abundant Accountants Masterclass!
You will learn:
- The easiest ways to sift
through clients and get to the RIGHT ones!
- Proven tactics to actually get
paid instead of giving away FREE advice!
- How to stop competing on price
FOREVER!
Join our Abundant Accountants Masterclass today over at
theabundantaccountant.com.
Here are a few key secrets we
talked about in this episode:
- Michelle Introduces Hugh Duffy and his
business, Build Your Firm..
- The
goal is that accounting firms leverage marketing to find an
abundance of the right kind of clients based on their specific
niche.
- “Sales and marketing are like the Ying and the
Yang” ~ Hugh Duffy. They work together to help you get to the right
clients!
- When
you market yourself well, you will have clients coming to YOU and
saying “you are the kind of person I want to work
with!”
- First, you have to really define that ideal
client.
- Instead of just looking at what you want, often
you can define that client by finding what you don’t want! Reverse
engineer the process.
- “Finding that client is like dating: you look
through the deal-breakers to find that perfect match.” ~ Hugh
Duffy
- By
defining your ideal client, you’re finding the person that you can
serve the most effectively.
- Accountants are not typically taught to work on
serving a niche, however, serving a particular niche will help you
find the right clients who will come to you and find
you.
- Having a niche, and serving it well, sets you
apart!
- The
goal is that a potential client sees you and your expertise and
thinks “this person knows me, and knows my needs!”
- You
can use a website to posture yourself as a niche expert - websites
are an affordable way to be able to show potential clients that you
are equipped to serve them.
- As
you’re showcasing yourself as an expert in a niche, continue to do
the work to be the expert in that niche! Learn the tax codes, the
loopholes, everything that you can to serve your clients well in
whichever specific niche you choose.
- Social media can be used to connect and market
yourself, but there’s no “one size fits all” answer.
- The
key to social media is that whatever you do, you do it consistently
and nurture it so that it is effective.
- Video
can be a great connecting point with people - most accountants
don’t do it, so you can set yourself apart by using
video!
- Hugh
sums up his four thoughts on what accountants can do TODAY to find
your ideal leads.
Learn More & Connect With Me
Here!
P.S. Do You want to MAKE MORE MONEY, WORK FEWER
HOURS?
Join me so you can unlock the
secrets to growing a profitable accounting firm with less stress by
joining our upcoming
Abundant Accountants Masterclass!
You will learn:
- The easiest ways to sift
through clients and get to the RIGHT ones!
- Proven tactics to actually get
paid instead of giving away FREE advice!
- How to stop competing on price
FOREVER!
Join our Abundant Accountants Masterclass today over at
theabundantaccountant.com.