Apr 15, 2019
Do you view social media as a
waste of time?
If you’re not careful, it can be
rather time-consuming! However, social media can be one of your
biggest sources of new business - if you’re willing to put in the
work to be consistent!
Social media helps you connect
authentically with an abundance of clients. With intentional,
consistent work, you don’t have to spend a lot of money to get
abundant clients!
Yelp, LinkedIn, Facebook
business pages - oh my! Does this sound overwhelming? It doesn’t
have to be.
Small steps over time will lead
you to GREAT results in your business. But you don’t have to take
my word for it!
In this episode of The Abundant
Accountant podcast, The Pitch Queen along with Aleksey Kaplan
explains how to use social media to grow your firm and find ideal
clients to have the firm of abundance!
Enjoy, and thank you for
listening and tuning into The Abundant Accountant
Podcast!
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for our next amazing episode!
Do You want to MAKE MORE MONEY,
& WORK FEWER HOURS?
Join me so you can unlock the
secrets to growing a profitable accounting firm with less stress by
joining our upcoming
Abundant Accountants Masterclass!
You will learn:
- The easiest ways to sift
through clients and get to the RIGHT ones!
- Proven tactics to actually get
paid instead of giving away FREE advice!
- How to stop competing on price
FOREVER!
Join our Abundant Accountants Masterclass today over at
theabundantaccountant.com.
Here are a few key secrets we
talked about in this episode:
- Michelle Introduces Aleksey Kaplan.
- Aleksey works with entrepreneurs and
professionals for tax services.
- Social media can be confusing and take a lot of
time - how to use it best to get the most out of the time invested
for your accounting firm?
- Social media is a powerful lead
generator.
- We
live in the 21st century, and need to use social media!
- What’s the best way to gain traction to make
sure people know about you, and will be contacting you?
- Aleksey determined that he didn’t want to do
things the old fashioned way - he wanted to try new
things!
- When
he searched for his competition, Aleksey found out that they
weren’t on Yelp - so he built his presence there.
- Social media reviews are authentic and real,
and people rely on those reviews.
- Aleksey gained a lot of clients from Yelp
alone.
- By
creating a Yelp account, it creates a rich customer experience for
those who find you and builds rapport and trust.
- Social media allows clients to get to know
YOU.
- You
have to spend money to make money - but don’t just throw it away.
Invest it! Aleksey started with $6000 in ad spend budget for the
whole year.
- He
chose the amount by asking “what is my break-even point? Can I make
this back?”
- Cost
per customer lead varies.
- The
first year of investing in Yelp ads, brought in 3 times the
investment. The second year, brought in TEN times the
investment!
- You
cannot slack on social media! Being responsive matters!
- If
you don’t have a business Yelp account, go make one NOW! Build the
know, like, and trust factor.
- Reviews and testimonials can be repurposed and
used on your website.
- Make
sure you create a Google listing for reviews and a Facebook
business page for reviews.
- The
best social media for your ROI is going to be Yelp!
- LinkedIn is another great tool with a high
ROI.
- Yelp
brings immediate results, LinkedIn brings in the long-term
network.
- LinkedIn helps you target your
audience.
- LinkedIn takes a longer time to grow, but the
ROI is high! The longer sales process makes for a great
conversion.
- LinkedIn allows you to automate your
networking, finding professionals you want to connect
with.
- LinkedIn allows you to posture as an authority:
post content that is consistent on your profile and targeting your
ideal client.
- Tip:
use hashtags on LinkedIn to connect with your target client - speak
the language of your future client!
- Aleksey posts content weekly on LinkedIn, and a
monthly newsletter with tips - that is to help with conversions for
sales.
- Consistent content builds
credibility.
- You
can use Hootsuite to schedule and post content. Hootsuite is a
scheduling tool.
- Tip:
your newsletter can be posted on LinkedIn as an
article.
- Aleksey spends 30-45 minutes a day on LinkedIn
to connect with new clients. It takes time, but it brings quality
clients!
- Be
consistent, and stick with it! Consistency brings its own
ROI.
- “We
don’t have a choice if we will do social media, it’s a matter of
how well we will do it.” ~ Aleksey Kaplan
- Michelle closes by challenging you to make a
social media plan to help increase the value of your
firm.
Learn More & Connect With Me
Here!
P.S. Do You want to MAKE MORE MONEY, WORK FEWER
HOURS?
Join me so you can unlock the
secrets to growing a profitable accounting firm with less stress by
joining our upcoming
Abundant Accountants Masterclass!
You will learn:
- The easiest ways to sift
through clients and get to the RIGHT ones!
- Proven tactics to actually get
paid instead of giving away FREE advice!
- How to stop competing on price
FOREVER!
Join our Abundant Accountants Masterclass today over at
theabundantaccountant.com.