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  2. 008 | The 4 Best Marketing Tactics For Accountants With Ross Jeffries

008 | The 4 Best Marketing Tactics For Accountants With Ross Jeffries

Jan 15, 2019

Do you have a marketing plan for your accounting firm? Or, are you kind of winging it as you go, hoping dream clients fall into your lap?

 

I’ve worked with a lot of accountants, and I know that many of you shudder at the thought of having to go out and market yourself, so you avoid it at all costs. But, as I’m sure you’ve learned, that isn’t going to bring in any business!

 

In order to build a solid accounting firm with the clients you love, having the right marketing techniques to ensure that you have a steady flow of dream clients walking in your doors (or calling you on the phone) is a must.

 

In this episode of The Abundant Accountant Podcast, Ross Jeffries joins me to share THE four best marketing tips for accountants and how to put them into practice starting today.

 

If you’re ready to start showcasing your expertise in a way that shows your prospects what’s possible, then this episode of The Abundant Accountant Podcast is a MUST LISTEN!

 

Enjoy, and thank you for listening and tuning into The Abundant Accountant Podcast!

 

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Learn the 3 proven strategies my accounting clients use to easily build their accounting practice with premium clients who are eagerly willing to pay what they’re worth. Sign up for the FREE masterclass

NOW at abundantaccountant.com

 

Here are a few key secrets we talked about in this episode:

  • Michelle introduces Ross Jeffries and shares a little bit about who he is.
  • Michelle explains that there is NO way to show how good you are at being an accounting professional without properly marketing yourself.
  • Ross shares his definition of marketing.
  • Content marketing is one of the most strategic ways that accounting professionals can market themselves.
  • Want a quick tip on how to create more content? Ross shares a brilliant tip that he learned from his mentor Gary Halbert.
  • Be sure that when you’re pushing your content to different channels, you ensure it is formatted in whatever way is best for that platform.
  • It’s important to get feedback from current clients so that you know what you are doing really well so that you can market that to future prospects.
  • Tip number two is to ensure you capture your leads.
  • Unfortunately, many accounting professionals do not have a solid system for capturing leads and following-up with them.
  • Michelle stresses that we never ever want to discount our prices. NEVER!
  • “When you discount your services, you become a commodity like rice.” ~ Ross Jeffries
  • Tip number 3 is to start using social media, particularly LinkedIn, to market yourself.
  • Both Ross and Michelle offer some great tips for building your presence on LinkedIn and on Twitter.
  • Tip number 4 involves creating a passive income stream through affiliate income.
  • While building up your affiliate income, continue to build your relationships because you never know who could lead to additional commission or referral fees.
  • Ross introduces the acronym NEER – Naturally Existing Economic Relationships – and explains what it means.
  • Ross shares a great tip on how to build your credibility and expertise by using free publicity.

 

Learn More & Connect With Me Here!

 

P.S. Learn the 3 proven strategies my accounting professional clients use to easily build their accounting practice with premium clients who are eagerly willing to pay what they’re worth. Sign up for the FREE masterclass NOW at abundantaccountant.com